Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Prana
Vineyard Vines
Johnnie-O
Fish Hippie
Old Row
Patagonia
Carve Designs
Columbia
Southern Tide
Chubbies
Rip Curl
Southern Marsh

Our Reviews

Great selection for clothes and accessories
-Tom Wilkerson
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Great place to get Yeti Products and Vineyard Vines
-Chris Murray
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand