Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Chubbies
Vineyard Vines
Rip Curl
Southern Marsh
Prana
Carve Designs
Patagonia
Johnnie-O
Old Row
Southern Tide
Fish Hippie
Our Reviews
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Friendly staff, great selection”
-V S“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Helpful staff. Nice store with a large inventory.”
-John McRae“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson