Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Prana
Southern Tide
Vineyard Vines
Rip Curl
Fish Hippie
Old Row
Patagonia
Southern Marsh
Columbia
Carve Designs
Chubbies
Our Reviews
“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Great products, fun shopping.”
-William Novi“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller