Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Johnnie-O
    Vineyard Vines
    Prana
    Southern Tide
    Carve Designs
    Patagonia
    Fish Hippie
    Chubbies
    Columbia
    Old Row
    Southern Marsh
    Rip Curl

    Our Reviews

    Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
    -Christy Martin
    Totally recommend this spot, huge selection of shoes and hats and accessories.
    -Bryan Ball
    This store has become our Southport must! Love their selection of clothing.
    -Ann
    Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
    -Hibiscus Graphix
    Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
    -Blue11fight
    Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
    -C. Bishop
    This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
    -Tracey Johnson
    Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
    -Matt Craven
    Always a great selection of eclectic, quality merchandise!
    -Michael Cherry
    Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
    -Brady Carolina

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