Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Columbia
Vineyard Vines
Carve Designs
Rip Curl
Fish Hippie
Old Row
Southern Marsh
Patagonia
Prana
Chubbies
Southern Tide
Our Reviews
“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Cool locally owned shop with a good variety.”
-Houston Thomas“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller