Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Patagonia
Vineyard Vines
Rip Curl
Chubbies
Columbia
Southern Tide
Old Row
Southern Marsh
Johnnie-O
Fish Hippie
Carve Designs
Prana

Our Reviews

I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Great selection for clothes and accessories
-Tom Wilkerson
Great store and awesome clothing!
-Mike Byerly
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
Great place to get Yeti Products and Vineyard Vines
-Chris Murray
Helpful staff. Nice store with a large inventory.
-John McRae
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix