Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Southern Tide
Vineyard Vines
Rip Curl
Southern Marsh
Columbia
Chubbies
Patagonia
Johnnie-O
Old Row
Carve Designs
Fish Hippie
Our Reviews
“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Great store and awesome clothing!”
-Mike Byerly“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Friendly staff, great selection”
-V S“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Super nice people great little store”
-Kathy Marion“Great selection for clothes and accessories”
-Tom Wilkerson“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island