Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Old Row

Southern Marsh

Columbia

Fish Hippie

Carve Designs

Patagonia

Southern Tide

Prana

Rip Curl

Chubbies

Johnnie-O

Vineyard Vines
Our Reviews
“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great selection for clothes and accessories”
-Tom Wilkerson“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Always have great items ♡”
-Natalie Shrader“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great store with excellemt selection of top notch brands!”
-Spring Richardson“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller






















