Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!
Featured Brands
Southern Marsh
Chubbies
Vineyard Vines
Patagonia
Southern Tide
Fish Hippie
Old Row
Columbia
Carve Designs
Rip Curl
Johnnie-O
Prana
Our Reviews
“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Helpful staff. Nice store with a large inventory.”
-John McRae“This store has become our Southport must! Love their selection of clothing.”
-Ann“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin