Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Prana

Vineyard Vines

Johnnie-O

Fish Hippie

Old Row

Patagonia

Carve Designs

Columbia

Southern Tide

Chubbies

Rip Curl

Southern Marsh
Our Reviews
“Great selection for clothes and accessories”

“This store has such a great variety of brands and LOTS of great shoes.”

“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”

“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More

“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”

“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”

“Great place to get Yeti Products and Vineyard Vines”

“Lovely shop with great choice of dresses, shoes, little gifts, and more!”

“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”

“Awesome store. Great selection and high quality tourist tee's.”
