Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!
Featured Brands
Prana
Carve Designs
Rip Curl
Johnnie-O
Patagonia
Fish Hippie
Vineyard Vines
Southern Marsh
Southern Tide
Columbia
Chubbies
Old Row
Our Reviews
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“This store has become our Southport must! Love their selection of clothing.”
-Ann“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand