Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Southern Marsh
Chubbies
Rip Curl
Johnnie-O
Old Row
Prana
Patagonia
Columbia
Fish Hippie
Carve Designs
Vineyard Vines
Our Reviews
“Friendly staff, great selection”
-V S“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Love it! Always visit when here and buy something!”
-Larry Brodie“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson