Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Johnnie-O
Prana
Southern Marsh
Chubbies
Fish Hippie
Vineyard Vines
Patagonia
Rip Curl
Carve Designs
Old Row
Columbia
Southern Tide

Our Reviews

Great store with excellemt selection of top notch brands!
-Spring Richardson
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Great selection for clothes and accessories
-Tom Wilkerson
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Cool locally owned shop with a good variety.
-Houston Thomas
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Great products, fun shopping.
-William Novi