Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Johnnie-O

Prana

Southern Marsh

Chubbies

Fish Hippie

Vineyard Vines

Patagonia

Rip Curl

Carve Designs

Old Row

Columbia

Southern Tide
Our Reviews
“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Great selection for clothes and accessories”
-Tom Wilkerson“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Cool locally owned shop with a good variety.”
-Houston Thomas“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Great products, fun shopping.”
-William Novi






















