Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Columbia
Old Row
Carve Designs
Southern Marsh
Chubbies
Prana
Southern Tide
Vineyard Vines
Rip Curl
Fish Hippie
Patagonia
Our Reviews
“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Super nice people great little store”
-Kathy Marion“Great store and awesome clothing!”
-Mike Byerly“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix