Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Southern Tide
Columbia
Southern Marsh
Johnnie-O
Patagonia
Carve Designs
Old Row
Rip Curl
Fish Hippie
Prana
Vineyard Vines
Our Reviews
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Helpful staff. Nice store with a large inventory.”
-John McRae“Great selection for clothes and accessories”
-Tom Wilkerson“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Always have great items ♡”
-Natalie Shrader“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Love it! Always visit when here and buy something!”
-Larry Brodie“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix