Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!
Featured Brands
Chubbies
Southern Marsh
Patagonia
Prana
Old Row
Vineyard Vines
Fish Hippie
Columbia
Rip Curl
Johnnie-O
Southern Tide
Carve Designs
Our Reviews
“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Friendly staff, great selection”
-V S“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Great selection for clothes and accessories”
-Tom Wilkerson“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller