Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Patagonia
Columbia
Fish Hippie
Prana
Old Row
Johnnie-O
Vineyard Vines
Rip Curl
Southern Marsh
Southern Tide
Carve Designs
Chubbies

Our Reviews

Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
-Damon Kohler
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton