Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Chubbies
Old Row
Southern Marsh
Columbia
Johnnie-O
Rip Curl
Carve Designs
Prana
Vineyard Vines
Fish Hippie
Southern Tide
Patagonia

Our Reviews

Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Friendly staff, great selection
-V S
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Great store and awesome clothing!
-Mike Byerly
Great store with excellemt selection of top notch brands!
-Spring Richardson