Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Fish Hippie
Rip Curl
Patagonia
Carve Designs
Old Row
Prana
Southern Tide
Johnnie-O
Chubbies
Vineyard Vines
Southern Marsh
Columbia

Our Reviews

Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
Great products, fun shopping.
-William Novi
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Helpful staff. Nice store with a large inventory.
-John McRae
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller