Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Columbia

Rip Curl

Patagonia

Southern Tide

Southern Marsh

Prana

Vineyard Vines

Old Row

Johnnie-O

Chubbies

Carve Designs

Fish Hippie
Our Reviews
“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great store and awesome clothing!”
-Mike Byerly“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe






















