Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Fish Hippie

Rip Curl

Patagonia

Carve Designs

Old Row

Prana

Southern Tide

Johnnie-O

Chubbies

Vineyard Vines

Southern Marsh

Columbia
Our Reviews
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Great products, fun shopping.”
-William Novi“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Helpful staff. Nice store with a large inventory.”
-John McRae“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller






















