Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Tide
Patagonia
Columbia
Rip Curl
Johnnie-O
Vineyard Vines
Southern Marsh
Prana
Carve Designs
Fish Hippie
Chubbies
Old Row

Our Reviews

I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Great store and awesome clothing!
-Mike Byerly
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg ...More
-Charles Crispino
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
Great products, fun shopping.
-William Novi