Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Fish Hippie
Patagonia
Chubbies
Vineyard Vines
Carve Designs
Southern Marsh
Southern Tide
Prana
Old Row
Johnnie-O
Rip Curl
Columbia
Our Reviews
“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“This store has become our Southport must! Love their selection of clothing.”
-Ann“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Great products, fun shopping.”
-William Novi