Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Columbia
Johnnie-O
Southern Marsh
Vineyard Vines
Fish Hippie
Rip Curl
Old Row
Prana
Patagonia
Carve Designs
Chubbies
Our Reviews
“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston