Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Carve Designs
Chubbies
Columbia
Prana
Rip Curl
Vineyard Vines
Patagonia
Old Row
Fish Hippie
Southern Tide
Southern Marsh
Our Reviews
“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Friendly staff, great selection”
-V S“Cool locally owned shop with a good variety.”
-Houston Thomas“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Always have great items ♡”
-Natalie Shrader“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker