Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Vineyard Vines
Fish Hippie
Columbia
Carve Designs
Prana
Patagonia
Southern Marsh
Southern Tide
Rip Curl
Johnnie-O
Chubbies
Old Row
Our Reviews
“Great selection for clothes and accessories”
-Tom Wilkerson“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Helpful staff. Nice store with a large inventory.”
-John McRae“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Friendly staff, great selection”
-V S“Great shop for your local coastal wear”
-Howell D