Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Rip Curl

Prana

Patagonia

Carve Designs

Southern Tide

Fish Hippie

Old Row

Johnnie-O

Columbia

Vineyard Vines

Chubbies

Southern Marsh
Our Reviews
“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Friendly staff, great selection”
-V S“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Great products, fun shopping.”
-William Novi“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“This store has become our Southport must! Love their selection of clothing.”
-Ann






















