Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Vineyard Vines
Columbia
Fish Hippie
Old Row
Southern Tide
Prana
Patagonia
Carve Designs
Southern Marsh
Johnnie-O
Chubbies
Rip Curl
Our Reviews
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great store and awesome clothing!”
-Mike Byerly“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Great products, fun shopping.”
-William Novi“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Cool locally owned shop with a good variety.”
-Houston Thomas“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston