Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Carve Designs
Patagonia
Rip Curl
Prana
Vineyard Vines
Southern Tide
Johnnie-O
Chubbies
Columbia
Fish Hippie
Southern Marsh
Old Row
Our Reviews
“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Cool locally owned shop with a good variety.”
-Houston Thomas“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Great shop for your local coastal wear”
-Howell D“This store has become our Southport must! Love their selection of clothing.”
-Ann“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston