Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Old Row
Columbia
Rip Curl
Vineyard Vines
Prana
Fish Hippie
Patagonia
Southern Tide
Southern Marsh
Johnnie-O
Carve Designs
Chubbies

Our Reviews

We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Super nice people great little store
-Kathy Marion
Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
-Damon Kohler
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Great store and awesome clothing!
-Mike Byerly
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
This store has become our Southport must! Love their selection of clothing.
-Ann