Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Johnnie-O
Rip Curl
Old Row
Chubbies
Columbia
Patagonia
Vineyard Vines
Prana
Southern Marsh
Carve Designs
Fish Hippie
Our Reviews
“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand