Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Carve Designs

Chubbies

Southern Marsh

Southern Tide

Rip Curl

Patagonia

Johnnie-O

Prana

Old Row

Fish Hippie

Vineyard Vines

Columbia
Our Reviews
“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Super nice people great little store”
-Kathy Marion“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin






















