Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Old Row
Patagonia
Prana
Carve Designs
Columbia
Chubbies
Rip Curl
Johnnie-O
Southern Marsh
Vineyard Vines
Fish Hippie
Our Reviews
“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Great shop for your local coastal wear”
-Howell D“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“This store has become our Southport must! Love their selection of clothing.”
-Ann