Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Chubbies

Old Row

Fish Hippie

Southern Marsh

Prana

Rip Curl

Johnnie-O

Vineyard Vines

Columbia

Patagonia

Carve Designs

Southern Tide
Our Reviews
“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Love it! Always visit when here and buy something!”
-Larry Brodie“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker






















