Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana
Fish Hippie
Southern Tide
Old Row
Vineyard Vines
Johnnie-O
Carve Designs
Patagonia
Southern Marsh
Chubbies
Rip Curl
Columbia

Our Reviews

“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse
“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns
“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop
“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston
“Most unique and best variety of popular and quality brands.”
-Ryan Caudill
“Helpful staff. Nice store with a large inventory.”
-John McRae
“Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg” ...More
-Charles Crispino
“Great selection for clothes and accessories”
-Tom Wilkerson
“Friendly staff, great selection”
-V S
“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix