Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Rip Curl
Chubbies
Patagonia
Prana
Columbia
Fish Hippie
Old Row
Johnnie-O
Carve Designs
Vineyard Vines
Southern Tide
Our Reviews
“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great store and awesome clothing!”
-Mike Byerly“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller