Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Johnnie-O
Columbia
Chubbies
Southern Marsh
Patagonia
Southern Tide
Fish Hippie
Carve Designs
Old Row
Rip Curl
Vineyard Vines
Our Reviews
“Love it! Always visit when here and buy something!”
-Larry Brodie“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“This store has become our Southport must! Love their selection of clothing.”
-Ann“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Friendly staff, great selection”
-V S“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Great store with excellemt selection of top notch brands!”
-Spring Richardson