Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Carve Designs
Southern Tide
Patagonia
Southern Marsh
Old Row
Columbia
Chubbies
Fish Hippie
Rip Curl
Prana
Johnnie-O
Vineyard Vines
Our Reviews
“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Love it! Always visit when here and buy something!”
-Larry Brodie“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great store with excellemt selection of top notch brands!”
-Spring Richardson“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton