Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Southern Marsh
Vineyard Vines
Patagonia
Old Row
Fish Hippie
Rip Curl
Columbia
Carve Designs
Chubbies
Prana
Johnnie-O
Our Reviews
“Great shop for your local coastal wear”
-Howell D“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island