Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Johnnie-O

Prana

Vineyard Vines

Old Row

Columbia

Southern Tide

Chubbies

Rip Curl

Patagonia

Fish Hippie

Carve Designs

Southern Marsh
Our Reviews
“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“This store has become our Southport must! Love their selection of clothing.”
-Ann“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Cool locally owned shop with a good variety.”
-Houston Thomas“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Great selection for clothes and accessories”
-Tom Wilkerson






















