Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Patagonia

Chubbies

Southern Marsh

Columbia

Old Row

Rip Curl

Vineyard Vines

Johnnie-O

Fish Hippie

Prana

Carve Designs

Southern Tide
Our Reviews
“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Great products, fun shopping.”
-William Novi“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Friendly staff, great selection”
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