Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Old Row
Carve Designs
Vineyard Vines
Southern Marsh
Prana
Fish Hippie
Columbia
Chubbies
Patagonia
Southern Tide
Johnnie-O
Rip Curl
Our Reviews
“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Always have great items ♡”
-Natalie Shrader“This store has become our Southport must! Love their selection of clothing.”
-Ann“Friendly staff, great selection”
-V S“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Great products, fun shopping.”
-William Novi“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball