Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Rip Curl
Vineyard Vines
Southern Tide
Johnnie-O
Prana
Old Row
Chubbies
Fish Hippie
Southern Marsh
Columbia
Patagonia
Carve Designs

Our Reviews

Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge