Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Marsh
Fish Hippie
Johnnie-O
Rip Curl
Old Row
Columbia
Southern Tide
Carve Designs
Prana
Vineyard Vines
Patagonia
Chubbies

Our Reviews

“Friendly staff, great selection”
-V S
“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude
“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian
“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse
“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz
“Great products, fun shopping.”
-William Novi
“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker
“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER
“Most unique and best variety of popular and quality brands.”
-Ryan Caudill
“Great selection for clothes and accessories”
-Tom Wilkerson