Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Johnnie-O
Chubbies
Southern Marsh
Columbia
Prana
Old Row
Fish Hippie
Rip Curl
Southern Tide
Vineyard Vines
Patagonia
Carve Designs

Our Reviews

Great shop for your local coastal wear
-Howell D
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton