Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana

Patagonia

Rip Curl

Chubbies

Carve Designs

Southern Marsh

Vineyard Vines

Old Row

Columbia

Southern Tide

Johnnie-O

Fish Hippie
Our Reviews
“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Helpful staff. Nice store with a large inventory.”
-John McRae“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
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