Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Columbia
Carve Designs
Old Row
Chubbies
Fish Hippie
Southern Tide
Southern Marsh
Johnnie-O
Rip Curl
Patagonia
Vineyard Vines
Prana

Our Reviews

Love it! Always visit when here and buy something!
-Larry Brodie
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Helpful staff. Nice store with a large inventory.
-John McRae
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Super nice people great little store
-Kathy Marion
Great products, fun shopping.
-William Novi
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island