Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Southern Marsh
Old Row
Columbia
Fish Hippie
Southern Tide
Johnnie-O
Chubbies
Rip Curl
Prana
Vineyard Vines
Carve Designs
Our Reviews
“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Cool locally owned shop with a good variety.”
-Houston Thomas“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“This store has become our Southport must! Love their selection of clothing.”
-Ann“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz