Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Carve Designs
Southern Marsh
Chubbies
Vineyard Vines
Southern Tide
Patagonia
Rip Curl
Prana
Columbia
Johnnie-O
Old Row
Fish Hippie
Our Reviews
“Great store and awesome clothing!”
-Mike Byerly“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Cool locally owned shop with a good variety.”
-Houston Thomas“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Friendly staff, great selection”
-V S“Always have great items ♡”
-Natalie Shrader