Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Tide
Prana
Rip Curl
Fish Hippie
Columbia
Southern Marsh
Johnnie-O
Carve Designs
Chubbies
Old Row
Vineyard Vines
Patagonia

Our Reviews

Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Super nice people great little store
-Kathy Marion
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Cool locally owned shop with a good variety.
-Houston Thomas
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Helpful staff. Nice store with a large inventory.
-John McRae
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Great place to get Yeti Products and Vineyard Vines
-Chris Murray