Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie

Southern Marsh

Carve Designs

Southern Tide

Prana

Columbia

Patagonia

Vineyard Vines

Chubbies

Johnnie-O

Old Row

Rip Curl
Our Reviews
“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Great selection for clothes and accessories”
-Tom Wilkerson“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“This store has become our Southport must! Love their selection of clothing.”
-Ann“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott






















