Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Carve Designs
Prana
Patagonia
Johnnie-O
Old Row
Southern Marsh
Vineyard Vines
Fish Hippie
Southern Tide
Rip Curl
Columbia
Our Reviews
“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Love it! Always visit when here and buy something!”
-Larry Brodie“Helpful staff. Nice store with a large inventory.”
-John McRae“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin