Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Patagonia
Prana
Johnnie-O
Vineyard Vines
Southern Marsh
Chubbies
Rip Curl
Fish Hippie
Columbia
Carve Designs
Old Row
Our Reviews
“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Always have great items ♡”
-Natalie Shrader“Cool locally owned shop with a good variety.”
-Houston Thomas“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop