Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines
Johnnie-O
Fish Hippie
Chubbies
Old Row
Southern Marsh
Rip Curl
Patagonia
Carve Designs
Southern Tide
Columbia
Prana

Our Reviews

This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Great products, fun shopping.
-William Novi
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg ...More
-Charles Crispino
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Always have great items ♡
-Natalie Shrader
Love it! Always visit when here and buy something!
-Larry Brodie
Friendly staff, great selection
-V S
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball