Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie
Southern Marsh
Prana
Carve Designs
Vineyard Vines
Chubbies
Patagonia
Rip Curl
Southern Tide
Columbia
Johnnie-O
Old Row

Our Reviews

Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Cool locally owned shop with a good variety.
-Houston Thomas
Always have great items ♡
-Natalie Shrader
Great store with excellemt selection of top notch brands!
-Spring Richardson
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue
Great shop for your local coastal wear
-Howell D
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Love it! Always visit when here and buy something!
-Larry Brodie