Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana
Carve Designs
Old Row
Columbia
Chubbies
Southern Tide
Vineyard Vines
Rip Curl
Southern Marsh
Johnnie-O
Fish Hippie
Patagonia

Our Reviews

“Friendly staff, great selection”
-V S
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina
“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison
“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker
“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson
“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand
“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight
“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse
“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin
“Great products, fun shopping.”
-William Novi