Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana
Southern Tide
Johnnie-O
Patagonia
Vineyard Vines
Southern Marsh
Old Row
Carve Designs
Fish Hippie
Chubbies
Columbia
Rip Curl

Our Reviews

Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
This store has become our Southport must! Love their selection of clothing.
-Ann
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Love it! Always visit when here and buy something!
-Larry Brodie
Cool locally owned shop with a good variety.
-Houston Thomas
Helpful staff. Nice store with a large inventory.
-John McRae
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Great selection for clothes and accessories
-Tom Wilkerson