Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Southern Tide
Carve Designs
Fish Hippie
Southern Marsh
Vineyard Vines
Old Row
Chubbies
Rip Curl
Johnnie-O
Patagonia
Prana
Our Reviews
“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G