Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Southern Tide
Columbia
Old Row
Chubbies
Prana
Johnnie-O
Carve Designs
Rip Curl
Fish Hippie
Patagonia
Vineyard Vines
Our Reviews
“Great selection for clothes and accessories”
-Tom Wilkerson“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Super nice people great little store”
-Kathy Marion“Great shop for your local coastal wear”
-Howell D“Cool locally owned shop with a good variety.”
-Houston Thomas“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W