Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Vineyard Vines
Old Row
Rip Curl
Southern Marsh
Carve Designs
Chubbies
Patagonia
Fish Hippie
Southern Tide
Columbia
Johnnie-O
Our Reviews
“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Always have great items ♡”
-Natalie Shrader“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Love it! Always visit when here and buy something!”
-Larry Brodie“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand