Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Fish Hippie
Southern Tide
Vineyard Vines
Rip Curl
Carve Designs
Chubbies
Patagonia
Prana
Johnnie-O
Southern Marsh
Columbia
Old Row
Our Reviews
“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison