Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Johnnie-O
Southern Tide
Columbia
Chubbies
Prana
Patagonia
Rip Curl
Fish Hippie
Vineyard Vines
Southern Marsh
Carve Designs
Old Row

Our Reviews

Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Great products, fun shopping.
-William Novi
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Friendly staff, great selection
-V S
Always have great items ♡
-Natalie Shrader