Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Fish Hippie
Vineyard Vines
Johnnie-O
Carve Designs
Patagonia
Prana
Old Row
Southern Tide
Rip Curl
Columbia
Southern Marsh
Chubbies
Our Reviews
“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Great selection for clothes and accessories”
-Tom Wilkerson“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Great shop for your local coastal wear”
-Howell D“Super nice people great little store”
-Kathy Marion“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Cool locally owned shop with a good variety.”
-Houston Thomas“Love it! Always visit when here and buy something!”
-Larry Brodie“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight