Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Rip Curl
Carve Designs
Columbia
Southern Tide
Johnnie-O
Patagonia
Prana
Vineyard Vines
Old Row
Southern Marsh
Chubbies
Fish Hippie
Our Reviews
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Cool locally owned shop with a good variety.”
-Houston Thomas“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson