Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines

Rip Curl

Southern Marsh

Carve Designs

Prana

Columbia

Chubbies

Johnnie-O

Patagonia

Southern Tide

Old Row

Fish Hippie
Our Reviews
“Friendly staff, great selection”
-V S“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Always have great items ♡”
-Natalie Shrader“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin






















