Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Old Row
Patagonia
Prana
Vineyard Vines
Johnnie-O
Columbia
Carve Designs
Southern Marsh
Rip Curl
Chubbies
Fish Hippie
Southern Tide
Our Reviews
“Great store and awesome clothing!”
-Mike Byerly“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“This store has become our Southport must! Love their selection of clothing.”
-Ann“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore