Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Columbia
Rip Curl
Vineyard Vines
Carve Designs
Chubbies
Patagonia
Southern Marsh
Old Row
Southern Tide
Fish Hippie
Johnnie-O
Prana

Our Reviews

Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
This store has become our Southport must! Love their selection of clothing.
-Ann
Great selection for clothes and accessories
-Tom Wilkerson
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Helpful staff. Nice store with a large inventory.
-John McRae
Great shop for your local coastal wear
-Howell D
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe