Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Fish Hippie
Southern Tide
Southern Marsh
Chubbies
Rip Curl
Columbia
Carve Designs
Johnnie-O
Vineyard Vines
Old Row
Patagonia
Our Reviews
“Always have great items ♡”
-Natalie Shrader“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Helpful staff. Nice store with a large inventory.”
-John McRae“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Cool locally owned shop with a good variety.”
-Houston Thomas“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Friendly staff, great selection”
-V S