Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Chubbies

Old Row

Rip Curl

Southern Tide

Patagonia

Southern Marsh

Johnnie-O

Carve Designs

Prana

Vineyard Vines

Columbia

Fish Hippie
Our Reviews
“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Love it! Always visit when here and buy something!”
-Larry Brodie“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore






















