Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Fish Hippie
Johnnie-O
Southern Tide
Rip Curl
Old Row
Carve Designs
Patagonia
Chubbies
Vineyard Vines
Columbia
Southern Marsh
Prana
Our Reviews
“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Cool locally owned shop with a good variety.”
-Houston Thomas“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Always have great items ♡”
-Natalie Shrader“Great shop for your local coastal wear”
-Howell D“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton