Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie

Old Row

Carve Designs

Columbia

Southern Tide

Chubbies

Vineyard Vines

Prana

Rip Curl

Patagonia

Johnnie-O

Southern Marsh
Our Reviews
“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Friendly staff, great selection”
-V S“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great selection for clothes and accessories”
-Tom Wilkerson“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight






















