Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Columbia
Vineyard Vines
Prana
Johnnie-O
Southern Tide
Patagonia
Southern Marsh
Carve Designs
Chubbies
Old Row
Rip Curl
Fish Hippie

Our Reviews

Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
This store has become our Southport must! Love their selection of clothing.
-Ann
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Helpful staff. Nice store with a large inventory.
-John McRae
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Great place to get Yeti Products and Vineyard Vines
-Chris Murray
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Friendly staff, great selection
-V S
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller