Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Rip Curl
Southern Marsh
Chubbies
Vineyard Vines
Johnnie-O
Southern Tide
Prana
Old Row
Carve Designs
Patagonia
Columbia
Fish Hippie

Our Reviews

Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Friendly staff, great selection
-V S
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Cool locally owned shop with a good variety.
-Houston Thomas
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Great store with excellemt selection of top notch brands!
-Spring Richardson
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Always have great items ♡
-Natalie Shrader