Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Tide
Chubbies
Fish Hippie
Patagonia
Columbia
Johnnie-O
Southern Marsh
Prana
Old Row
Rip Curl
Vineyard Vines
Carve Designs

Our Reviews

Great products, fun shopping.
-William Novi
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Super nice people great little store
-Kathy Marion
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Always have great items ♡
-Natalie Shrader
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
This store has become our Southport must! Love their selection of clothing.
-Ann
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven