Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana
Old Row
Southern Tide
Johnnie-O
Fish Hippie
Chubbies
Vineyard Vines
Southern Marsh
Columbia
Rip Curl
Carve Designs
Patagonia

Our Reviews

Great shop for your local coastal wear
-Howell D
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Love it! Always visit when here and buy something!
-Larry Brodie
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian