Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie
Old Row
Carve Designs
Columbia
Southern Tide
Rip Curl
Chubbies
Prana
Johnnie-O
Vineyard Vines
Patagonia
Southern Marsh

Our Reviews

I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Super nice people great little store
-Kathy Marion
Always have great items ♡
-Natalie Shrader
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
This store has become our Southport must! Love their selection of clothing.
-Ann
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Great store and awesome clothing!
-Mike Byerly
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz