Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Rip Curl
Southern Tide
Old Row
Patagonia
Johnnie-O
Southern Marsh
Vineyard Vines
Fish Hippie
Columbia
Chubbies
Carve Designs
Our Reviews
“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Great store and awesome clothing!”
-Mike Byerly“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Love it! Always visit when here and buy something!”
-Larry Brodie“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison