Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines
Southern Marsh
Old Row
Chubbies
Prana
Patagonia
Carve Designs
Southern Tide
Columbia
Johnnie-O
Rip Curl
Fish Hippie

Our Reviews

This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Cool locally owned shop with a good variety.
-Houston Thomas
Helpful staff. Nice store with a large inventory.
-John McRae
Friendly staff, great selection
-V S