Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines
Prana
Southern Tide
Columbia
Rip Curl
Carve Designs
Chubbies
Old Row
Southern Marsh
Fish Hippie
Patagonia
Johnnie-O

Our Reviews

Most unique and best variety of popular and quality brands.
-Ryan Caudill
Always have great items ♡
-Natalie Shrader
Great store and awesome clothing!
-Mike Byerly
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Great selection for clothes and accessories
-Tom Wilkerson
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude