Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Carve Designs
Rip Curl
Old Row
Southern Tide
Fish Hippie
Columbia
Johnnie-O
Chubbies
Vineyard Vines
Patagonia
Southern Marsh
Our Reviews
“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Cool locally owned shop with a good variety.”
-Houston Thomas“This store has become our Southport must! Love their selection of clothing.”
-Ann“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Always have great items ♡”
-Natalie Shrader“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz