Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Old Row
Southern Tide
Prana
Southern Marsh
Chubbies
Carve Designs
Columbia
Patagonia
Fish Hippie
Rip Curl
Vineyard Vines
Johnnie-O
Our Reviews
“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Love it! Always visit when here and buy something!”
-Larry Brodie“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B