Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Southern Tide
Southern Marsh
Vineyard Vines
Fish Hippie
Prana
Chubbies
Old Row
Rip Curl
Patagonia
Carve Designs
Johnnie-O
Columbia

Our Reviews

Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Great store with excellemt selection of top notch brands!
-Spring Richardson
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller