Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Rip Curl
Columbia
Fish Hippie
Vineyard Vines
Prana
Old Row
Southern Marsh
Johnnie-O
Carve Designs
Patagonia
Chubbies
Our Reviews
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Great store with excellemt selection of top notch brands!”
-Spring Richardson“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Helpful staff. Nice store with a large inventory.”
-John McRae“Love it! Always visit when here and buy something!”
-Larry Brodie“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz