Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines
Chubbies
Patagonia
Prana
Carve Designs
Rip Curl
Fish Hippie
Old Row
Johnnie-O
Columbia
Southern Marsh
Southern Tide

Our Reviews

Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Great shop for your local coastal wear
-Howell D
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island