Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Southern Marsh
Southern Tide
Rip Curl
Fish Hippie
Carve Designs
Vineyard Vines
Patagonia
Chubbies
Old Row
Prana
Columbia
Our Reviews
“Friendly staff, great selection”
-V S“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Great selection for clothes and accessories”
-Tom Wilkerson“Great products, fun shopping.”
-William Novi“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton