Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Rip Curl
Patagonia
Fish Hippie
Southern Marsh
Chubbies
Prana
Vineyard Vines
Carve Designs
Johnnie-O
Southern Tide
Old Row
Our Reviews
“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“This store has become our Southport must! Love their selection of clothing.”
-Ann“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson