Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Southern Marsh
Carve Designs
Old Row
Southern Tide
Johnnie-O
Rip Curl
Vineyard Vines
Patagonia
Prana
Columbia
Chubbies
Fish Hippie

Our Reviews

Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Great shop for your local coastal wear
-Howell D
Helpful staff. Nice store with a large inventory.
-John McRae
Cool locally owned shop with a good variety.
-Houston Thomas
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin