Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Johnnie-O
Prana
Carve Designs
Fish Hippie
Rip Curl
Old Row
Patagonia
Columbia
Vineyard Vines
Chubbies
Southern Marsh
Our Reviews
“Love it! Always visit when here and buy something!”
-Larry Brodie“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great products, fun shopping.”
-William Novi“Cool locally owned shop with a good variety.”
-Houston Thomas“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great selection for clothes and accessories”
-Tom Wilkerson“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry