Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Tide
Chubbies
Columbia
Rip Curl
Vineyard Vines
Patagonia
Prana
Old Row
Fish Hippie
Southern Marsh
Carve Designs
Johnnie-O

Our Reviews

Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
This store has become our Southport must! Love their selection of clothing.
-Ann
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Great shop for your local coastal wear
-Howell D
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Cool locally owned shop with a good variety.
-Houston Thomas
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER