Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Patagonia
Southern Tide
Columbia
Carve Designs
Southern Marsh
Fish Hippie
Vineyard Vines
Old Row
Prana
Chubbies
Rip Curl
Johnnie-O

Our Reviews

Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
Great store with excellemt selection of top notch brands!
-Spring Richardson
Super nice people great little store
-Kathy Marion
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Cool locally owned shop with a good variety.
-Houston Thomas
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand