Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana
Southern Marsh
Columbia
Johnnie-O
Southern Tide
Rip Curl
Chubbies
Fish Hippie
Vineyard Vines
Patagonia
Old Row
Carve Designs

Our Reviews

Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
This store has become our Southport must! Love their selection of clothing.
-Ann
Great store and awesome clothing!
-Mike Byerly
Great store with excellemt selection of top notch brands!
-Spring Richardson
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Helpful staff. Nice store with a large inventory.
-John McRae