Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Carve Designs
Southern Tide
Rip Curl
Southern Marsh
Patagonia
Prana
Chubbies
Johnnie-O
Old Row
Vineyard Vines
Fish Hippie
Columbia
Our Reviews
“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great products, fun shopping.”
-William Novi“Friendly staff, great selection”
-V S“Love it! Always visit when here and buy something!”
-Larry Brodie“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston