Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Rip Curl
Patagonia
Columbia
Carve Designs
Fish Hippie
Prana
Chubbies
Johnnie-O
Vineyard Vines
Old Row
Southern Marsh
Our Reviews
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Always have great items ♡”
-Natalie Shrader“Helpful staff. Nice store with a large inventory.”
-John McRae“Friendly staff, great selection”
-V S“Cool locally owned shop with a good variety.”
-Houston Thomas“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand