Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Old Row
Johnnie-O
Fish Hippie
Prana
Patagonia
Carve Designs
Southern Tide
Rip Curl
Chubbies
Vineyard Vines
Southern Marsh
Columbia

Our Reviews

Great shop for your local coastal wear
-Howell D
Helpful staff. Nice store with a large inventory.
-John McRae
Great store with excellemt selection of top notch brands!
-Spring Richardson
This store has become our Southport must! Love their selection of clothing.
-Ann
Great products, fun shopping.
-William Novi
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns