Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Columbia

Vineyard Vines

Johnnie-O

Fish Hippie

Chubbies

Old Row

Southern Tide

Rip Curl

Patagonia

Prana

Carve Designs

Southern Marsh
Our Reviews
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Helpful staff. Nice store with a large inventory.”
-John McRae“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“This store has become our Southport must! Love their selection of clothing.”
-Ann






















