Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Vineyard Vines
Southern Marsh
Fish Hippie
Patagonia
Old Row
Chubbies
Southern Tide
Rip Curl
Columbia
Johnnie-O
Carve Designs
Prana
Our Reviews
“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Helpful staff. Nice store with a large inventory.”
-John McRae“Super nice people great little store”
-Kathy Marion“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Love it! Always visit when here and buy something!”
-Larry Brodie“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray