Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Columbia
Fish Hippie
Vineyard Vines
Southern Marsh
Rip Curl
Patagonia
Prana
Southern Tide
Carve Designs
Old Row
Chubbies
Our Reviews
“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns