Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Old Row
Rip Curl
Johnnie-O
Vineyard Vines
Southern Marsh
Prana
Chubbies
Southern Tide
Patagonia
Fish Hippie
Carve Designs
Our Reviews
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Cool locally owned shop with a good variety.”
-Houston Thomas“Great shop for your local coastal wear”
-Howell D“Super nice people great little store”
-Kathy Marion“Great products, fun shopping.”
-William Novi“Always have great items ♡”
-Natalie Shrader“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Love it! Always visit when here and buy something!”
-Larry Brodie“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker