Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines

Southern Tide

Prana

Rip Curl

Patagonia

Chubbies

Columbia

Carve Designs

Fish Hippie

Old Row

Johnnie-O

Southern Marsh
Our Reviews
“Great products, fun shopping.”
-William Novi“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Friendly staff, great selection”
-V S“Love it! Always visit when here and buy something!”
-Larry Brodie






















