Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Rip Curl
Fish Hippie
Carve Designs
Columbia
Southern Tide
Old Row
Prana
Johnnie-O
Patagonia
Vineyard Vines
Southern Marsh
Chubbies

Our Reviews

Most unique and best variety of popular and quality brands.
-Ryan Caudill
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Cool locally owned shop with a good variety.
-Houston Thomas
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg ...More
-Charles Crispino
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven