Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Rip Curl
Southern Tide
Columbia
Old Row
Johnnie-O
Vineyard Vines
Southern Marsh
Carve Designs
Chubbies
Patagonia
Fish Hippie
Prana
Our Reviews
“Always have great items ♡”
-Natalie Shrader“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Love it! Always visit when here and buy something!”
-Larry Brodie“Helpful staff. Nice store with a large inventory.”
-John McRae“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin