Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Johnnie-O
Fish Hippie
Prana
Vineyard Vines
Columbia
Rip Curl
Chubbies
Old Row
Patagonia
Southern Marsh
Southern Tide
Carve Designs

Our Reviews

Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Great place to get Yeti Products and Vineyard Vines
-Chris Murray
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Super nice people great little store
-Kathy Marion
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison