Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Johnnie-O
Carve Designs
Old Row
Vineyard Vines
Fish Hippie
Rip Curl
Chubbies
Columbia
Southern Marsh
Patagonia
Southern Tide
Prana

Our Reviews

Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Love it! Always visit when here and buy something!
-Larry Brodie
Super nice people great little store
-Kathy Marion
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Great store with excellemt selection of top notch brands!
-Spring Richardson
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Friendly staff, great selection
-V S