Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Old Row
Southern Tide
Johnnie-O
Vineyard Vines
Columbia
Rip Curl
Chubbies
Carve Designs
Fish Hippie
Prana
Southern Marsh
Our Reviews
“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Great shop for your local coastal wear”
-Howell D“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Great products, fun shopping.”
-William Novi