Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Johnnie-O
Rip Curl
Fish Hippie
Patagonia
Carve Designs
Prana
Southern Tide
Vineyard Vines
Chubbies
Old Row
Southern Marsh
Our Reviews
“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Friendly staff, great selection”
-V S“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian