Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Rip Curl
Chubbies
Johnnie-O
Patagonia
Prana
Southern Tide
Vineyard Vines
Carve Designs
Columbia
Fish Hippie
Old Row
Southern Marsh
Our Reviews
“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Great store and awesome clothing!”
-Mike Byerly“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry