Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Carve Designs
Vineyard Vines
Johnnie-O
Rip Curl
Prana
Columbia
Southern Marsh
Fish Hippie
Patagonia
Chubbies
Southern Tide
Old Row

Our Reviews

A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Great store with excellemt selection of top notch brands!
-Spring Richardson
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse