Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie
Old Row
Southern Tide
Prana
Chubbies
Vineyard Vines
Rip Curl
Southern Marsh
Patagonia
Columbia
Johnnie-O
Carve Designs

Our Reviews

This store has become our Southport must! Love their selection of clothing.
-Ann
Great place to get Yeti Products and Vineyard Vines
-Chris Murray
Super nice people great little store
-Kathy Marion
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Great shop for your local coastal wear
-Howell D
Great selection for clothes and accessories
-Tom Wilkerson
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight