Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Columbia
Johnnie-O
Prana
Old Row
Rip Curl
Chubbies
Vineyard Vines
Fish Hippie
Patagonia
Southern Marsh
Southern Tide
Carve Designs

Our Reviews

A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Great products, fun shopping.
-William Novi
Great store with excellemt selection of top notch brands!
-Spring Richardson
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Always have great items ♡
-Natalie Shrader
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B