Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Marsh
Fish Hippie
Southern Tide
Columbia
Old Row
Prana
Patagonia
Rip Curl
Chubbies
Vineyard Vines
Carve Designs
Johnnie-O

Our Reviews

“Most unique and best variety of popular and quality brands.”
-Ryan Caudill
“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude
“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen
“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray
“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson
“This store has become our Southport must! Love their selection of clothing.”
-Ann
“Always have great items ♡”
-Natalie Shrader
“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G
“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight
“Helpful staff. Nice store with a large inventory.”
-John McRae