Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Prana
Vineyard Vines
Fish Hippie
Old Row
Rip Curl
Patagonia
Carve Designs
Southern Tide
Johnnie-O
Chubbies
Columbia
Our Reviews
“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Always have great items ♡”
-Natalie Shrader“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry