Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Johnnie-O
Fish Hippie
Chubbies
Rip Curl
Carve Designs
Vineyard Vines
Patagonia
Prana
Southern Marsh
Old Row
Southern Tide
Columbia

Our Reviews

“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson
“Always have great items ♡”
-Natalie Shrader
“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand
“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight
“Friendly staff, great selection”
-V S
“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G
“Love it! Always visit when here and buy something!”
-Larry Brodie
“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball
“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue
“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse