Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Old Row
Rip Curl
Fish Hippie
Southern Marsh
Johnnie-O
Patagonia
Prana
Vineyard Vines
Chubbies
Southern Tide
Carve Designs
Columbia

Our Reviews

Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Great store and awesome clothing!
-Mike Byerly
Friendly staff, great selection
-V S
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Always have great items ♡
-Natalie Shrader
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue