Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Tide
Southern Marsh
Patagonia
Columbia
Old Row
Fish Hippie
Rip Curl
Johnnie-O
Carve Designs
Vineyard Vines
Prana
Chubbies

Our Reviews

Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Great store with excellemt selection of top notch brands!
-Spring Richardson
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Great selection for clothes and accessories
-Tom Wilkerson
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Great shop for your local coastal wear
-Howell D
Great products, fun shopping.
-William Novi