Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Rip Curl
Columbia
Southern Tide
Vineyard Vines
Patagonia
Fish Hippie
Old Row
Prana
Southern Marsh
Johnnie-O
Carve Designs
Our Reviews
“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Friendly staff, great selection”
-V S“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude