Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Carve Designs
Southern Marsh
Prana
Fish Hippie
Johnnie-O
Rip Curl
Chubbies
Vineyard Vines
Southern Tide
Patagonia
Columbia
Old Row

Our Reviews

Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg ...More
-Charles Crispino
Love it! Always visit when here and buy something!
-Larry Brodie
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Friendly staff, great selection
-V S
Great store with excellemt selection of top notch brands!
-Spring Richardson
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven