Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Marsh
Vineyard Vines
Fish Hippie
Columbia
Southern Tide
Carve Designs
Johnnie-O
Patagonia
Prana
Chubbies
Rip Curl
Old Row

Our Reviews

Great store and awesome clothing!
-Mike Byerly
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Helpful staff. Nice store with a large inventory.
-John McRae
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian