Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Fish Hippie
Patagonia
Vineyard Vines
Prana
Rip Curl
Southern Tide
Old Row
Johnnie-O
Carve Designs
Southern Marsh
Chubbies
Our Reviews
“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Cool locally owned shop with a good variety.”
-Houston Thomas“Always have great items ♡”
-Natalie Shrader“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Helpful staff. Nice store with a large inventory.”
-John McRae“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Friendly staff, great selection”
-V S“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe