Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines
Old Row
Southern Marsh
Fish Hippie
Columbia
Southern Tide
Prana
Patagonia
Johnnie-O
Rip Curl
Chubbies
Carve Designs

Our Reviews

We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Cool locally owned shop with a good variety.
-Houston Thomas
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Love it! Always visit when here and buy something!
-Larry Brodie
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Friendly staff, great selection
-V S
Great products, fun shopping.
-William Novi
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W