Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Old Row
Prana
Fish Hippie
Patagonia
Southern Tide
Carve Designs
Vineyard Vines
Rip Curl
Chubbies
Columbia
Southern Marsh
Johnnie-O
Our Reviews
“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Helpful staff. Nice store with a large inventory.”
-John McRae“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Cool locally owned shop with a good variety.”
-Houston Thomas“Great store and awesome clothing!”
-Mike Byerly“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven