Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Southern Marsh
Johnnie-O
Fish Hippie
Old Row
Rip Curl
Vineyard Vines
Carve Designs
Prana
Patagonia
Chubbies
Southern Tide
Our Reviews
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Always have great items ♡”
-Natalie Shrader“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Love it! Always visit when here and buy something!”
-Larry Brodie