Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Chubbies
Southern Marsh
Patagonia
Prana
Vineyard Vines
Rip Curl
Southern Tide
Carve Designs
Columbia
Old Row
Johnnie-O
Fish Hippie

Our Reviews

We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Always have great items ♡
-Natalie Shrader
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Great store with excellemt selection of top notch brands!
-Spring Richardson
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Cool locally owned shop with a good variety.
-Houston Thomas
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
-Damon Kohler