Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Vineyard Vines
Columbia
Fish Hippie
Carve Designs
Johnnie-O
Rip Curl
Chubbies
Patagonia
Southern Tide
Old Row
Southern Marsh
Prana
Our Reviews
“Cool locally owned shop with a good variety.”
-Houston Thomas“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“This store has become our Southport must! Love their selection of clothing.”
-Ann