Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie
Patagonia
Southern Marsh
Rip Curl
Southern Tide
Columbia
Johnnie-O
Old Row
Prana
Chubbies
Carve Designs
Vineyard Vines

Our Reviews

Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Friendly staff, great selection
-V S
Super nice people great little store
-Kathy Marion
Great selection for clothes and accessories
-Tom Wilkerson
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Always have great items ♡
-Natalie Shrader
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER