Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Chubbies

Southern Marsh

Patagonia

Prana

Vineyard Vines

Rip Curl

Southern Tide

Carve Designs

Columbia

Old Row

Johnnie-O

Fish Hippie
Our Reviews
“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Always have great items ♡”
-Natalie Shrader“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Cool locally owned shop with a good variety.”
-Houston Thomas“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler






















