Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Columbia
    Carve Designs
    Rip Curl
    Vineyard Vines
    Southern Marsh
    Patagonia
    Johnnie-O
    Prana
    Fish Hippie
    Chubbies
    Old Row
    Southern Tide

    Our Reviews

    Great store with excellemt selection of top notch brands!
    -Spring Richardson
    Totally recommend this spot, huge selection of shoes and hats and accessories.
    -Bryan Ball
    Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
    -Matt Lillian
    Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
    -Christy Martin
    A lot of great brands of clothes, shoes and accessories.
    -Leslie Miller
    Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
    -C. Bishop
    This store has become our Southport must! Love their selection of clothing.
    -Ann
    Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
    -Hibiscus Graphix
    Great place to get Yeti Products and Vineyard Vines
    -Chris Murray
    Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
    -Steve Johnston

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