Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

    Show all

    Featured Brands

    Fish Hippie
    Carve Designs
    Southern Marsh
    Old Row
    Johnnie-O
    Vineyard Vines
    Patagonia
    Southern Tide
    Rip Curl
    Chubbies
    Columbia
    Prana

    Our Reviews

    Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
    -Robbie Baker
    This place has the best selection of high end clothes and accessories. Must go.
    -PAT CULLIFER
    Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
    -Matt Lillian
    Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
    -Larry Moore
    Love it! Always visit when here and buy something!
    -Larry Brodie
    I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
    -Pamela Lott
    We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
    -Randy G
    They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
    -Eugene Muse
    This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
    -Tracey Johnson
    This store has such a great variety of brands and LOTS of great shoes.
    -Jordyn Hutchison

    See All Reviews