Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Patagonia
Fish Hippie
Southern Marsh
Prana
Southern Tide
Rip Curl
Chubbies
Vineyard Vines
Old Row
Johnnie-O
Carve Designs
Columbia

Our Reviews

Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Great selection for clothes and accessories
-Tom Wilkerson
Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Friendly staff, great selection
-V S
Love it! Always visit when here and buy something!
-Larry Brodie