Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Fish Hippie
Carve Designs
Rip Curl
Chubbies
Prana
Old Row
Southern Marsh
Patagonia
Columbia
Johnnie-O
Southern Tide
Vineyard Vines

Our Reviews

Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Helpful staff. Nice store with a large inventory.
-John McRae
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Most unique and best variety of popular and quality brands.
-Ryan Caudill
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Great store with excellemt selection of top notch brands!
-Spring Richardson
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand