Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Vineyard Vines

Carve Designs

Old Row

Southern Tide

Prana

Patagonia

Columbia

Chubbies

Rip Curl

Southern Marsh

Fish Hippie

Johnnie-O
Our Reviews
“Great store and awesome clothing!”

“Great shop for your local coastal wear”

“Friendly staff, great selection”

“Cool local shop with a variety of things. Good place to check out.”

“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More

“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”

“Super nice people great little store”

“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”

“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”

“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
