Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Patagonia
Prana
Southern Marsh
Old Row
Columbia
Chubbies
Johnnie-O
Rip Curl
Fish Hippie
Carve Designs
Southern Tide
Vineyard Vines

Our Reviews

Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Cool locally owned shop with a good variety.
-Houston Thomas
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B