Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Fish Hippie

Patagonia

Southern Tide

Rip Curl

Carve Designs

Johnnie-O

Vineyard Vines

Columbia

Chubbies

Old Row

Prana

Southern Marsh
Our Reviews
“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More

“A lot of great brands of clothes, shoes and accessories.”

“Great products, fun shopping.”

“Totally recommend this spot, huge selection of shoes and hats and accessories.”

“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”

“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”

“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”

“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”

“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”

“Love it! Always visit when here and buy something!”
