Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Southern Marsh
Vineyard Vines
Columbia
Carve Designs
Prana
Southern Tide
Patagonia
Old Row
Fish Hippie
Rip Curl
Chubbies
Johnnie-O

Our Reviews

Always a great selection of eclectic, quality merchandise!
-Michael Cherry
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Great products, fun shopping.
-William Novi
Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Always have great items ♡
-Natalie Shrader
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison