Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Southern Marsh

Vineyard Vines

Columbia

Carve Designs

Prana

Southern Tide

Patagonia

Old Row

Fish Hippie

Rip Curl

Chubbies

Johnnie-O
Our Reviews
“Always a great selection of eclectic, quality merchandise!”

“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”

“Great products, fun shopping.”

“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”

“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More

“I love our small town shops. Lots of beautiful items to choose from”

“Always have great items ♡”

“Lovely shop with great choice of dresses, shoes, little gifts, and more!”

“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”

“This store has such a great variety of brands and LOTS of great shoes.”
