Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Fish Hippie
Columbia
Patagonia
Vineyard Vines
Old Row
Prana
Rip Curl
Southern Tide
Southern Marsh
Carve Designs
Johnnie-O
Chubbies

Our Reviews

Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Great selection for clothes and accessories
-Tom Wilkerson
Cool locally owned shop with a good variety.
-Houston Thomas
Love it! Always visit when here and buy something!
-Larry Brodie
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B