Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Prana
Columbia
Chubbies
Patagonia
Southern Tide
Carve Designs
Johnnie-O
Fish Hippie
Rip Curl
Old Row
Southern Marsh
Vineyard Vines

Our Reviews

Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Great shop for your local coastal wear
-Howell D
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Great place to get Yeti Products and Vineyard Vines
-Chris Murray
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore