Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!
Featured Brands
Fish Hippie
Southern Tide
Johnnie-O
Rip Curl
Vineyard Vines
Patagonia
Old Row
Southern Marsh
Columbia
Prana
Carve Designs
Chubbies
Our Reviews
“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Cool locally owned shop with a good variety.”
-Houston Thomas“Super nice people great little store”
-Kathy Marion