Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Vineyard Vines
Johnnie-O
Southern Marsh
Southern Tide
Prana
Columbia
Patagonia
Carve Designs
Rip Curl
Chubbies
Fish Hippie
Old Row

Our Reviews

Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Cool locally owned shop with a good variety.
-Houston Thomas
Always have great items ♡
-Natalie Shrader
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Love it! Always visit when here and buy something!
-Larry Brodie
Great products, fun shopping.
-William Novi
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Great shop for your local coastal wear
-Howell D
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson