Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Vineyard Vines

Johnnie-O

Southern Marsh

Southern Tide

Prana

Columbia

Patagonia

Carve Designs

Rip Curl

Chubbies

Fish Hippie

Old Row
Our Reviews
“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”

“Cool locally owned shop with a good variety.”

“Always have great items ♡”

“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”

“Love it! Always visit when here and buy something!”

“Great products, fun shopping.”

“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More

“Great shop for your local coastal wear”

“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More

“Cool local shop with a variety of things. Good place to check out.”
