Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Fish Hippie
Vineyard Vines
Johnnie-O
Carve Designs
Chubbies
Southern Tide
Patagonia
Old Row
Rip Curl
Southern Marsh
Columbia
Prana

Our Reviews

Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Always have great items ♡
-Natalie Shrader
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
Great products, fun shopping.
-William Novi
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G