Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Southern Tide
Southern Marsh
Rip Curl
Fish Hippie
Old Row
Chubbies
Prana
Columbia
Johnnie-O
Patagonia
Carve Designs
Vineyard Vines

Our Reviews

Great shop for your local coastal wear
-Howell D
Helpful staff. Nice store with a large inventory.
-John McRae
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Love it! Always visit when here and buy something!
-Larry Brodie
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
Cool locally owned shop with a good variety.
-Houston Thomas
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison