Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Prana
    Vineyard Vines
    Fish Hippie
    Southern Tide
    Old Row
    Southern Marsh
    Patagonia
    Columbia
    Chubbies
    Johnnie-O
    Carve Designs
    Rip Curl

    Our Reviews

    Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
    -Blue11fight
    Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
    -Dawn W
    Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
    -Matt Lillian
    We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
    -Randy G
    Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
    -Brady Carolina
    Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
    -C. Bishop
    Always have great items ♡
    -Natalie Shrader
    Super nice people great little store
    -Kathy Marion
    Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
    -Steve Johnston
    Love love love this place. Good people good products good establishment period. We highly recommend this retailer
    -Eddie Sexton

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