Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Patagonia

Southern Marsh

Rip Curl

Southern Tide

Vineyard Vines

Old Row

Prana

Johnnie-O

Carve Designs

Chubbies

Fish Hippie

Columbia
Our Reviews
“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”

“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”

“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”

“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More

“Love it! Always visit when here and buy something!”

“Friendly staff, great selection”

“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More

“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”

“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More

“Great products, fun shopping.”
