Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Old Row
    Chubbies
    Patagonia
    Johnnie-O
    Southern Marsh
    Rip Curl
    Columbia
    Fish Hippie
    Southern Tide
    Prana
    Carve Designs
    Vineyard Vines

    Our Reviews

    Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
    -Steve Johnston
    Best place for hey dudes shoes and comfy closed. Every year I'll be back!
    -Mz. Cazzz
    Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
    -Jared Olsen
    Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
    -Blue11fight
    Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
    -Brady Carolina
    Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
    -Damon Kohler
    They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
    -Eugene Muse
    Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
    -Matt Craven
    Most unique and best variety of popular and quality brands.
    -Ryan Caudill
    Helpful staff. Nice store with a large inventory.
    -John McRae

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