Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!
Featured Brands
Old Row
Johnnie-O
Southern Tide
Chubbies
Carve Designs
Prana
Patagonia
Southern Marsh
Vineyard Vines
Columbia
Fish Hippie
Rip Curl
Our Reviews
“Helpful staff. Nice store with a large inventory.”
-John McRae“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Great store and awesome clothing!”
-Mike Byerly