Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Johnnie-O

Carve Designs

Patagonia

Rip Curl

Fish Hippie

Southern Tide

Old Row

Vineyard Vines

Prana

Chubbies

Columbia

Southern Marsh
Our Reviews
“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More

“A lot of great brands of clothes, shoes and accessories.”

“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”

“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More

“Totally recommend this spot, huge selection of shoes and hats and accessories.”

“This store has become our Southport must! Love their selection of clothing.”

“Most unique and best variety of popular and quality brands.”

“Love it! Always visit when here and buy something!”

“Great shop for your local coastal wear”

“Great selection for clothes and accessories”
