Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Patagonia
Johnnie-O
Columbia
Carve Designs
Southern Marsh
Vineyard Vines
Fish Hippie
Prana
Chubbies
Southern Tide
Rip Curl
Old Row

Our Reviews

Friendly staff, great selection
-V S
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Always have great items ♡
-Natalie Shrader
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe