Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Patagonia
    Southern Marsh
    Prana
    Southern Tide
    Carve Designs
    Old Row
    Chubbies
    Fish Hippie
    Rip Curl
    Vineyard Vines
    Columbia
    Johnnie-O

    Our Reviews

    I love our small town shops. Lots of beautiful items to choose from
    -Brandi Kerns
    Helpful staff. Nice store with a large inventory.
    -John McRae
    Totally recommend this spot, huge selection of shoes and hats and accessories.
    -Bryan Ball
    Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
    -Christy Martin
    This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
    -Tracey Johnson
    Great store and awesome clothing!
    -Mike Byerly
    Awesome store. Has about everything from shoes to sunglasses.
    -Paul McHargue
    Great selection of quality coastal name brands and super friendly staff!!
    -Palm Tree Island
    They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
    -Eugene Muse
    This place has the best selection of high end clothes and accessories. Must go.
    -PAT CULLIFER

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