Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Prana

Carve Designs

Johnnie-O

Fish Hippie

Patagonia

Columbia

Southern Marsh

Old Row

Vineyard Vines

Chubbies

Southern Tide

Rip Curl
Our Reviews
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”

“Great shop for your local coastal wear”

“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”

“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More

“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”

“Awesome store. Has about everything from shoes to sunglasses.”

“This store has such a great variety of brands and LOTS of great shoes.”

“Lovely shop with great choice of dresses, shoes, little gifts, and more!”

“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”

“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
