Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Fish Hippie
Patagonia
Vineyard Vines
Columbia
Southern Marsh
Carve Designs
Rip Curl
Southern Tide
Chubbies
Johnnie-O
Old Row
Prana

Our Reviews

Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Cool locally owned shop with a good variety.
-Houston Thomas
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Great products, fun shopping.
-William Novi
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin