Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Prana
Carve Designs
Johnnie-O
Fish Hippie
Patagonia
Columbia
Southern Marsh
Old Row
Vineyard Vines
Chubbies
Southern Tide
Rip Curl

Our Reviews

Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Great shop for your local coastal wear
-Howell D
Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen