Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Johnnie-O

Southern Tide

Rip Curl

Prana

Columbia

Old Row

Vineyard Vines

Patagonia

Carve Designs

Southern Marsh

Fish Hippie

Chubbies
Our Reviews
“This store has such a great variety of brands and LOTS of great shoes.”

“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”

“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More

“Great selection for clothes and accessories”

“Awesome store. Has about everything from shoes to sunglasses.”

“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”

“Great selection of quality coastal name brands and super friendly staff!!”

“Great store and awesome clothing!”

“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”

“Helpful staff. Nice store with a large inventory.”
