Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Johnnie-O
Southern Tide
Rip Curl
Prana
Columbia
Old Row
Vineyard Vines
Patagonia
Carve Designs
Southern Marsh
Fish Hippie
Chubbies

Our Reviews

This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Great selection for clothes and accessories
-Tom Wilkerson
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Great store and awesome clothing!
-Mike Byerly
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Helpful staff. Nice store with a large inventory.
-John McRae