Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Chubbies
Southern Tide
Carve Designs
Columbia
Johnnie-O
Rip Curl
Old Row
Prana
Vineyard Vines
Fish Hippie
Southern Marsh
Patagonia

Our Reviews

This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Great selection for clothes and accessories
-Tom Wilkerson
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Cool locally owned shop with a good variety.
-Houston Thomas
Friendly staff, great selection
-V S
Helpful staff. Nice store with a large inventory.
-John McRae
Great store and awesome clothing!
-Mike Byerly