Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Carve Designs
Chubbies
Fish Hippie
Vineyard Vines
Johnnie-O
Columbia
Rip Curl
Southern Tide
Prana
Southern Marsh
Old Row
Our Reviews
“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Great shop for your local coastal wear”
-Howell D“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great products, fun shopping.”
-William Novi“This store has become our Southport must! Love their selection of clothing.”
-Ann“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Always have great items ♡”
-Natalie Shrader“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Helpful staff. Nice store with a large inventory.”
-John McRae