Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Southern Marsh
Fish Hippie
Patagonia
Carve Designs
Vineyard Vines
Chubbies
Southern Tide
Prana
Columbia
Old Row
Rip Curl
Our Reviews
“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Always have great items ♡”
-Natalie Shrader“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge