Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Columbia
Chubbies
Rip Curl
Southern Tide
Carve Designs
Southern Marsh
Fish Hippie
Vineyard Vines
Old Row
Prana
Patagonia
Johnnie-O

Our Reviews

Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Always have great items ♡
-Natalie Shrader
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Helpful staff. Nice store with a large inventory.
-John McRae
Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
-Damon Kohler
Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg ...More
-Charles Crispino
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge