Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Patagonia
Southern Marsh
Carve Designs
Fish Hippie
Columbia
Johnnie-O
Rip Curl
Southern Tide
Old Row
Chubbies
Prana
Vineyard Vines

Our Reviews

Most unique and best variety of popular and quality brands.
-Ryan Caudill
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
Cool locally owned shop with a good variety.
-Houston Thomas
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B