Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Rip Curl
Southern Tide
Prana
Carve Designs
Old Row
Fish Hippie
Chubbies
Patagonia
Johnnie-O
Columbia
Southern Marsh
Vineyard Vines

Our Reviews

Great shop for your local coastal wear
-Howell D
This store has become our Southport must! Love their selection of clothing.
-Ann
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Cool locally owned shop with a good variety.
-Houston Thomas
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
-Damon Kohler
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand