Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Southern Tide
Chubbies
Fish Hippie
Vineyard Vines
Rip Curl
Prana
Southern Marsh
Johnnie-O
Patagonia
Carve Designs
Old Row
Columbia

Our Reviews

Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Most unique and best variety of popular and quality brands.
-Ryan Caudill
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Great store and awesome clothing!
-Mike Byerly
Great shop for your local coastal wear
-Howell D
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W