Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Patagonia
Old Row
Fish Hippie
Carve Designs
Prana
Southern Tide
Rip Curl
Vineyard Vines
Southern Marsh
Johnnie-O
Columbia
Chubbies

Our Reviews

Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Great selection for clothes and accessories
-Tom Wilkerson
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
-Damon Kohler
Great store with excellemt selection of top notch brands!
-Spring Richardson