Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Southern Tide
Carve Designs
Patagonia
Johnnie-O
Chubbies
Fish Hippie
Rip Curl
Vineyard Vines
Prana
Old Row
Columbia
Our Reviews
“Helpful staff. Nice store with a large inventory.”
-John McRae“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great selection for clothes and accessories”
-Tom Wilkerson“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B