Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Prana
Rip Curl
Carve Designs
Southern Marsh
Vineyard Vines
Southern Tide
Fish Hippie
Patagonia
Johnnie-O
Old Row
Chubbies
Columbia

Our Reviews

Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Always have great items ♡
-Natalie Shrader
Great store with excellemt selection of top notch brands!
-Spring Richardson
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
This store has become our Southport must! Love their selection of clothing.
-Ann
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Great selection for clothes and accessories
-Tom Wilkerson