Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Rip Curl
Columbia
Old Row
Patagonia
Southern Tide
Vineyard Vines
Prana
Johnnie-O
Chubbies
Carve Designs
Fish Hippie
Southern Marsh
Our Reviews
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Friendly staff, great selection”
-V S“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Always have great items ♡”
-Natalie Shrader“Great shop for your local coastal wear”
-Howell D