Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Johnnie-O
Columbia
Fish Hippie
Old Row
Rip Curl
Vineyard Vines
Patagonia
Southern Marsh
Prana
Southern Tide
Chubbies
Carve Designs

Our Reviews

Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Super nice people great little store
-Kathy Marion
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Cool locally owned shop with a good variety.
-Houston Thomas
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Most unique and best variety of popular and quality brands.
-Ryan Caudill