Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Columbia
Southern Marsh
Rip Curl
Chubbies
Prana
Fish Hippie
Patagonia
Vineyard Vines
Southern Tide
Carve Designs
Johnnie-O
Old Row

Our Reviews

Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
Cool locally owned shop with a good variety.
-Houston Thomas
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Great shop for your local coastal wear
-Howell D
Super nice people great little store
-Kathy Marion
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Most unique and best variety of popular and quality brands.
-Ryan Caudill