Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Old Row
Columbia
Fish Hippie
Chubbies
Carve Designs
Prana
Johnnie-O
Patagonia
Rip Curl
Southern Tide
Vineyard Vines
Our Reviews
“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Super nice people great little store”
-Kathy Marion“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“This store has become our Southport must! Love their selection of clothing.”
-Ann“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Cool locally owned shop with a good variety.”
-Houston Thomas“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B