Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Fish Hippie

Old Row

Prana

Johnnie-O

Chubbies

Rip Curl

Carve Designs

Vineyard Vines

Southern Tide

Columbia

Patagonia

Southern Marsh
Our Reviews
“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great products, fun shopping.”
-William Novi“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina






















